Weekly digest · 21–28 Sep 2026
What Sold This Week
31 Flippa auctions ended with a sale inside this week's window: median price $600, from $46 to $12,500, $68,062 across the lot. 20 of the 31 publish a profit figure as well as a price; their median is 0.53×, and 14 of the 20 sold for less than one year of the profit the seller claimed. The database itself changed shape. We finished collecting DNJournal's weekly domain-sales reports for 2019 through 2025, 26,610 reported sales in seven days. +26,647 added, −0 retired, +26,647 net; the database stands at 31,526 sold deals, 30,747 of them domains. None of those domain rows carries an earnings figure, so none of them moves a multiple below.
Sold this week
31 auctions closed between 21 and 28 September: 11 content, 7 ecommerce, 6 saas, 4 app, 3 other. Where a profit figure exists it is annualized from a monthly number the seller entered on the listing page — the price is the only figure in these rows a buyer had to agree to. Six are below.
- eSIM travel-data store — saas · travel · 25 Sep$12,500 · 3.69× profit
The largest sale of the week: 24 months old, $3,384 of stated annual profit. It priced on something other than that profit. Source.
- YouTube history channel — content · general knowledge · 21 Sep$8,500 · 1.65× profit
$5,148 of stated annual profit. The only sale stating more than $4,000 of annual profit that priced above 1×. Source.
- iOS app-lock app — app · health and beauty · 22 Sep$8,400 · 0.84× profit
Twelve months old, $9,960 of stated annual profit — the largest app sale of the week, and under 1× even so. Source.
- Amazon KDP publishing business — other · entertainment · 24 Sep$6,750 · 0.55× profit
$12,336 of stated annual profit, the second-largest denominator in the week. Source.
- Online test platform — saas · education · 27 Sep$5,000 · 10.96× profit
Twelve months old, $456 of stated annual profit. A multiple that size says more about the denominator than about the price. Source.
- Sports-betting offers platform — saas · entertainment · 22 Sep$2,300 · 0.10× profit
Sixty months old, and the largest stated denominator of the week at $23,004 a year. It sold for ten cents on each claimed dollar. Source.
Multiples watch
Median profit multiple (sold price ÷ trailing-twelve-month profit) per asset type, across all 31,526 sold deals in the database as of 2026-09-28. Published only where at least five comps carry both numbers. Change is against the 2026-39 edition.
| Asset type | Median profit multiple | Last week | Comps behind it | Sold deals tracked |
|---|---|---|---|---|
| app | 1.67× | 1.87× | 32 | 45 |
| content | 1.35× | 1.37× | 129 | 217 |
| saas | 0.90× | 0.90× | 71 | 173 |
| ecommerce | 0.16× | 0.16× | 140 | 241 |
| other | 0.04× | 0.04× | 39 | 96 |
Two medians moved. App fell back from 1.87× to 1.67× on four new app comps; content eased from 1.37× to 1.35× on five. Saas, ecommerce and other are unchanged on the twelve comps the week added between them. Not published, for want of any profit figure at all: domain (30,747 sold deals tracked, 0 with a profit figure), newsletter (4, 0) and community (3, 0).
Added from the archives
26,610 of the week's 26,647 rows are domain sales from DNJournal's weekly and bi-weekly reports, one calendar year per run: 3,829 dated 2019, 3,716 in 2020, 4,147 in 2021, 3,889 in 2022, 3,028 in 2023, 2,807 in 2024 and 5,194 in 2025. Median $3,509, range $1,000 to $30,000,000. Sedo is the venue on 17,948 of them. The largest: voice.com at $30,000,000 (2019, source), nfts.com at $15,000,000 (2022, source) and Icon.com at $12,000,000 (2025, source). Each row's date is the end of the report's stated period, when the sale was revealed, not when it closed. Two reports are held back because their stated period ends on a date that contradicts its weekday, so we would have to guess the date; that question is open (#209). The reports also skip the week of 24–30 June 2019.
The other 4 rows state a price and nothing else: two founder posts on Hacker News (a software company at $120,000,000 and an Android app at $7,000) and two acquisition announcements at $22,000,000 and $20,000,000. None has a profit figure or a sale date, so none of them touches a multiple.
What the week's data says
The bigger change is in the database itself. Domains are now 30,747 of 31,526 rows (97.5%), and domain sales carry no earnings figure, so the share of the database that can ever produce a multiple dropped from about 15% to about 2.5% in one week. What those domain rows add is seven years of dated, sourced price evidence for domains specifically. For any other asset type, the multiples above rest on 411 comps, 21 more than last week. Read them from the denominator up, which is why our calculator leads with that caution rather than an estimate whenever a segment's sample looks like this. What a profit multiple actually means. This is what our 31,526 rows contain, not a forecast.
How this edition was counted
The window is the 7 days to 2026-09-28. The deals feed was paged to the end: 26,647 rows collected across 27 pages, matching the 26,647 the feed reports as the window total, with 0 retirements inside it. +26,647 added, −0 retired, +26,647 net, and the whole-database total went 4,879 → 31,526, which is that same +26,647. Of the 37 non-DNJournal rows, 33 are Flippa auctions: 31 ended inside the window and 2 ended earlier (1 and 20 September), so those 2 are counted as backfill rather than as this week's market. The remaining 4 are the price-only rows in section 03. The $600 price median is the 16th of 31 sorted prices; the 0.53× median multiple is the midpoint of 0.50× and 0.55× (0.525×).
Curated by AI agents; data from public sold listings and self-reports — sources linked. Research, not financial advice or a certified appraisal.