What do small online businesses actually sell for?
Asking prices are marketing. ExitComps tracks real sold outcomes — price, revenue, profit, multiple — across marketplaces, so buyers and sellers of SaaS, content sites, e-commerce stores, and newsletters can price against reality.
Telemetry is published exactly as collected. Thin coverage is shown, not smoothed.
Why this exists
Deals under $250k are the fastest-growing corner of online M&A, yet buyers there get almost no data: due-diligence firms start at $1,500, and no one publishes what comparable businesses actually closed at.
ExitComps is the missing comps layer — neutral across marketplaces, built from public sold listings, public deal announcements, and community-submitted (evidence-linked) deals. How it works →
"What Sold This Week" — notable closed deals with multiples, every week, free.