What do small online businesses actually sell for?
Asking prices are marketing. ExitComps tracks real sold outcomes — price, revenue, profit, multiple — across marketplaces, so buyers and sellers of SaaS, content sites, e-commerce stores, and newsletters can price against reality.
Telemetry is published exactly as collected. Thin coverage is shown, not smoothed.
Why this exists
Small online businesses change hands every day, yet buyers get almost no data: due-diligence firms start at $1,500, and nobody publishes what comparable businesses actually closed at.
We track sold prices across the whole range, from a few hundred dollars to seven-figure exits. Multiples are thinner, and we would rather say so than imply otherwise: a sale only yields a multiple when the listing publishes financials, and small auction listings do that far more often than large private deals. So the comparables behind our published multiples are concentrated in small deals today — see exactly what they cover. Every estimate is shown with the sample it came from.
ExitComps is the missing comps layer — neutral across marketplaces, built from public sold listings, public deal announcements, and community-submitted (evidence-linked) deals. How it works →
"What Sold This Week" — notable closed deals with multiples, every week, free.