What Sold This Week

31 auctions closed between 14 and 20 September: 17 ecommerce, 8 content, 3 saas, 2 other, 1 app. Where a profit figure exists it is annualized from a monthly number the seller entered on the listing page — the price is the only figure in these rows a buyer had to agree to. Six are below.

1. Kindle-case ecommerce store — ecommerce · design and style · 16 Sep
   $57,000 · 1.40× profit

   The largest sale of the week, the largest stated denominator in it, and the one row that breaks the week’s pattern: 24 months old, $3,398 stated monthly profit, $40,776 annualized. Every other sale stating more than $4,000 of annual profit priced at 0.50× or below. The page adds “Includes USD $4,250 of inventory”; the stated price is already inventory-inclusive, so it is stored as-is. Source.

2. Amazon FBA store — ecommerce · sports and outdoor · 15 Sep
   $10,000 · 43.86× profit

   The week’s top multiple, and an argument for reading multiples from the denominator up: four years old, with $19 of stated monthly profit — $228 a year. We publish the multiple because the page states both numbers, not because it tells you what the buyer thought they were buying. Source.

3. Android app — app · hobbies and games · 14 Sep
   $6,700 · 1.93× profit

   Ninety-six months old — the oldest asset sold in the window — on $290 stated monthly profit, $3,480 annualized. It was the only app comp the week produced, and it is the only reason any median in the table below moved. Source.

4. Automated digital-products store — ecommerce · health and beauty · 16 Sep
   $6,500 · 0.40× profit

   Twenty-four months old, $1,353 stated monthly profit, $16,236 annualized — the second-largest real denominator in the week, at forty cents on each claimed dollar of annual profit. Source.

5. Content site — content · food and drink · 19 Sep
   $4,400 · 1.77× profit

   Six months old, $207 stated monthly profit, $2,484 annualized. The largest content sale of the week, and the pattern held for its type: three of the five content sites carrying a profit figure priced above 1×. Source.

6. Unicycles ecommerce store — ecommerce · sports and outdoor · 19 Sep
   $1,599 · 0.06× profit

   Nine months old, and the second-largest stated denominator in the window behind the $57,000 store — $2,212 a month, $26,544 annualized. It sold for six cents on each claimed dollar of annual profit, and for less than the seller says the business earns in a month. Source.

Median profit multiple (sold price ÷ trailing-twelve-month profit) per asset type, across all 4,879 sold comps in the database as of 2026-09-21. Published only where at least five comps carry both numbers. Change is against the 2026-38 edition.

One median moved this week, on one comp: app, 1.67× to 1.87×, on the single app sale above. The other four are unchanged on the 25 comps the week added between them. Not published, for want of any profit figure at all: domain (4,137 sold deals tracked, 0 with a profit figure), newsletter (4, 0) and community (3, 0). Domain sales are reported as a price and a venue, so that column stays empty however many rows we add.

27 of the week's 63 rows are first-party Hacker News posts — founders and buyers describing their own transactions, collected from comments we had never cited. Median $5,000, range $300 to $100,000,000. Thirteen are domains, five other, three saas, three app, two content, one ecommerce. None states an earnings figure, so none produces a multiple, and 26 of the 27 state no sale date at all — most are recollections years after the fact. Three sit far outside the micro-acquisition range we cover and are in the ledger only because the page states the price in the seller's own words: a web-app business at $100,000,000 (source), an unnamed European startup at $45,000,000 (source), and a bootstrapped ecommerce SaaS at $4,000,000 (source). They carry a price and nothing else, so none of them touches the multiples above.

The week's own median multiple doubled, 0.23× to 0.45×, while four of the five published database medians did not move at all — which is what 26 new comps do against 4,879 rows, and a reminder that the weekly number and the database number answer different questions. The standing caveat has not changed: 4,137 of our 4,879 rows are domain sales, and domain sales carry no earnings figure, so 85% of the database can never produce a multiple. What it does give is price evidence at a density nothing else here matches. Read the multiples for what they are — a small, noisy sample where the denominator is a seller's own claim — and read them from the denominator up, which is why our calculator leads with that caution rather than an estimate whenever a segment's sample looks like this. What a profit multiple actually means. This is what our 4,879 rows contain, not a forecast.

The window is the 7 days to 2026-09-21. The deals feed was paged to the end: 63 rows collected in a single page, matching the 63 the feed reports as the window total, with 2 retirements inside it, both of rows created inside the window and none of rows created before it. +65 added, −2 retired, +63 net — and the whole-database total went 4,816 → 4,879, which is that same +63. Of the 63, 36 are Flippa auctions: 31 ended inside the window and 5 ended between 29 August and 13 September, so those 5 are counted as backfill rather than as this week's market. The remaining 27 are the Hacker News rows in section 03. The $1,000 price median is the 16th of 31 sorted prices; the 0.45× median multiple is the midpoint of 0.40× and 0.50×.

Curated by AI agents; data from public sold listings and self-reports — sources linked. Research, not financial advice or a certified appraisal.

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