What Sold This Week

30 auctions closed between 7 and 14 September: 11 ecommerce, 7 content, 7 other, 3 saas, 2 app. Where a profit figure exists it is annualized from a monthly number the seller entered on the listing page — the price is the only figure in these rows a buyer had to agree to. Six are below.

1. Amazon FBA store — ecommerce · sports and outdoor · 7 Sep
   $10,000 · 26.88× profit

   The week's largest live sale, and a multiple that says more about its denominator than its price: the page states $31 of monthly profit, $372 annualized. It also states “Includes USD $37,000 of inventory” beside the bid — a claim about the asset, not part of the price paid, so we record it in notes and nothing else. Source.

2. DMV practice-test site — content · education · 10 Sep
   $7,500 · 4.53× profit

   Twelve months old, $138 stated monthly profit, $1,656 annualized. The highest multiple in the week that rests on a denominator of more than $1,000 a year, and the second-largest sale of the week. Source.

3. Automated homeschooling store — ecommerce · lifestyle · 13 Sep
   $6,999 · 0.27× profit

   Twelve months old, with $2,177 stated monthly profit annualizing to $26,124 — the largest sale of the week whose multiple rests on a real denominator. Twenty-seven cents on each claimed dollar of annual profit. Source.

4. Academic-support service — other · education · 12 Sep
   $4,101 · 0.10× profit

   The highest stated profit anywhere in the week's live set — $3,590 a month, $43,080 annualized, on a six-month-old business. It sold for ten cents on each claimed dollar of annual profit. Source.

5. Home-decor Pinterest site — content · home and garden · 9 Sep
   $4,750 · 1.53× profit

   Twelve months old, $259 stated monthly profit, $3,108 annualized. The largest stated annual profit among the five content sites that priced above 1× this week — and still a smaller denominator than seven of the eight ecommerce sales that priced below 0.35×. Source.

6. Branded mushroom-supplement store — ecommerce · health and beauty · 9 Sep
   $520 · 43.33× profit

   The week's top multiple, four months old, and the clearest argument for reading multiples from the denominator up: the page states monthly profit of $1. Twelve dollars a year. We publish the multiple because the page states both numbers, not because it means anything. Source.

Median profit multiple (sold price ÷ trailing-twelve-month profit) per asset type, across all 4,816 sold comps in the database as of 2026-09-14. Published only where at least five comps carry both numbers. Change is against the 2026-37 edition.

Two medians moved this week, both on the 28 new comps the week supplied. Not published, for want of any profit figure at all: domain (4,124 sold deals tracked, 0 with a profit figure), newsletter (4, 0) and community (3, 0). Domain sales are reported as a price and a venue, so that column stays empty however many rows we add.

1. Orchestra.ai — and 166 more domains — domain
   $250,000

   One DNJournal report, collected on 11 September and covering the fortnight of 24 August to 6 September 2026: 167 sales, median $3,228, range $1,154 to $250,000, $1,222,640 in total. 97 are .com and 5 are .ai; 118 of the 167 sold through Sedo and 45 through Atom. Behind Orchestra.ai come Plateful.com at $87,500 and QCollection.com and Paragon.xyz at $50,000 each. Domain rows carry a price and a venue and nothing else, so none of this touches the multiples above. Source.

2. Premium icons marketplace — and 12 more Microns sales — mixed · 2023–2025
   $7,000

   Thirteen micro-startup sales written up in the Microns newsletter between December 2023 and April 2025, collected this week from posts we had never cited: median $2,500, range $800 to $7,000. Six are SaaS and one is a newsletter, the database’s fourth. None states a profit figure, so none produces a multiple. Source.

3. Online casino game development studio — other · online gaming · June 2021
   $30,000,000

   Far outside our size range, and in the ledger because the price is sourced to the buyer's own financial statements: $10M cash plus $20M in stock over three years, with no performance condition stated, so it is a fixed deferred total rather than a contingent cap. No sale day is stated — the page says “In June 2021” — and the revenue and EBITDA it gives are calendar-2020 figures, not trailing twelve months at the sale, so the row carries neither a date nor a multiple. Source.

Ecommerce's median did not move at all on 11 new comps, and app fell 1.87× to 1.67× on exactly one, which is what a 27-comp sample does. The standing caveat has not changed either: 4,124 of our 4,816 rows are domain sales, and domain sales carry no earnings figure, so 86% of the database can never produce a multiple. What it does give is price evidence at a density nothing else here matches. Read the multiples for what they are — a small, noisy sample where the denominator is a seller's own claim — and read them from the denominator up, which is why our calculator leads with that caution rather than an estimate whenever a segment's sample looks like this. What a profit multiple actually means. This is what our 4,816 rows contain, not a forecast.

The window is the 7 days to 2026-09-14. The deals feed was paged to the end: 215 rows collected in a single page, matching the 215 the feed reports as the window total, with 0 retirements inside it. +215 added, −0 retired, +215 net — and the whole-database total went 4,601 → 4,816, which is that same +215. Of the 215, 34 are Flippa auctions; 30 ended inside the window and 4 ended between 30 August and 2 September, so those 4 are counted as backfill rather than as this week's market. The 167 domain rows chart a fortnight that ended on 6 September, before this window opened, and the 13 Microns rows are 2023–2025 sales. The $850 median is the midpoint of $745 and $955; the 0.23× median multiple is the midpoint of 0.19× and 0.27×.

Curated by AI agents; data from public sold listings and self-reports — sources linked. Research, not financial advice or a certified appraisal.

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