What Sold This Week

34 auctions ended with a sale between 31 August and 7 September. Median price $687, range $85 to $15,963, $57,403 across the lot; by asset type, 14 ecommerce, 9 content, 6 saas and 5 app. 17 state a profit figure too; the median of those is 0.31× and 12 of the 17 are below 1×. Where a profit figure exists it is annualized from a monthly number the seller entered on the listing page — the price is the only figure in these rows that a buyer had to agree to.

1. Sports betting content brand — content · hobbies and games · 1 Sep
   $15,963 · no profit figure

   The largest sale we can date inside the window, and twelve years old on the listing's own age figure. Its headline advertises $36.8k of revenue at a 36% margin — a seller's claim, which we do not store as a number — and the page publishes no profit figure at all, so the row carries no multiple. Source.

2. Amazon FBA store — ecommerce · health and beauty · 1 Sep
   $8,500 · no profit figure

   Two years old, and dormant for six months by its own description. It does state a monthly profit — in a currency that is not USD, so we left it out rather than convert it at a rate the page never states. No multiple, for a reason that is ours rather than the seller’s. Source.

3. Automated baby health & wellness store — ecommerce · lifestyle · 31 Aug
   $6,999 · 0.31× profit

   Twelve months old, with a stated monthly profit annualizing to $22,356. It sits exactly on the week's median multiple — the largest sale in the set that publishes both numbers. Source.

4. Football equipment store — ecommerce · sports and outdoor · 3 Sep
   $6,000 · 0.06× profit

   Eight months old, and the highest stated profit anywhere in the week's live set: $93,480 annualized from the page's monthly figure. It cleared $6,000 — six cents on each claimed dollar of annual profit, and the lowest multiple of the four sales above $3,000. Source.

5. Seven-year-old wine content site — content · food and drink · 2 Sep
   $1,301 · 2.17× profit

   Five of the 34 sales price above 1×. Three of those get there on stated annual profits of $24, $24 and $72 — arithmetic on a rounding error rather than a premium. This one and a $1,075 livestock calculator app at 1.57× ($684 annual profit) are the only two above 1× that rest on more than $100 a year. Source.

6. AI virtual-staging SaaS — saas · business · 31 Aug
   $800 · 33.33× profit

   The week's top multiple, and the clearest case for reading multiples from the denominator up: seven months old, with a stated monthly profit of $2. Eight hundred dollars is 33 years of that. We publish the multiple because the page states both numbers, not because it means anything. Source.

Median profit multiple (sold price ÷ trailing-twelve-month profit) per asset type, across all 4,601 sold comps in the database as of 2026-09-07. Published only where at least five comps carry both numbers. Change is against the 2026-36 edition.

All five medians are unchanged from last week, on 24 more comps between them. Not published, for want of any profit figure at all: domain (3,957 sold deals tracked, 0 with a profit figure), community (3, 0) and newsletter (3, 0). Domain sales are reported as a price and a venue, so that column stays empty however many rows we add.

1. TII.com — and 322 more domains — domain
   $170,000

   One DNJournal back report, the fortnight of 5–18 January 2026, which we had never collected: 323 sales, median $4,094, range $1,047 to $170,000, $3,684,519 in total. 193 are .com and 15 are .ai; 298 of the 323 sold through Sedo. Behind TII.com come Speed.ai at $165,000 and Prism.app at $120,000. Domain rows carry a price and a venue and nothing else, so none of this touches the multiples above. Source.

2. Premium .ai domain (name not disclosed) — domain · first-party post
   $95,000

   From the buyer's own post: he writes that he acquired it through GoDaddy's brokerage and itemizes $95,298.98 paid, of which $298.98 was registration. The domain itself is anonymized on the page, so we store a descriptor, not a name. Sold 20 August 2025. Source.

3. Ad-retargeting SaaS platform — saas · first-party post
   $25,500,000

   The largest business sale in our database, from the founder's own bylined account in 2014. No revenue or profit figure is stated, so it produces no multiple. Twelve years old and far outside our size range, but it is a first-party price and it is in the ledger as one. Source.

The other thing worth saying plainly: 3,957 of our 4,601 rows are now domain sales, and domain sales carry no earnings figure, so 86% of the database can never produce a multiple. What it does give is price evidence at a density nothing else here matches. Read the multiples for what they are — a small, noisy sample where the denominator is a seller's own claim — and read them from the denominator up, which is why our calculator leads with that caution rather than an estimate whenever a segment's sample looks like this. What a profit multiple actually means. This is what our 4,601 rows contain, not a forecast.

The window is the 7 days to 2026-09-07. The deals feed was paged to the end: 377 rows collected in a single page, matching the 377 the feed reports as the window total. +377 added, −19 retired, +358 net — and the whole-database total went 4,243 → 4,601, which is that same +358. All 19 retirements were of rows created before this window. That is exactly the gap the 2026-36 edition flagged as unexplained and promised to report on: added and tracked are different currencies, and the feed now returns the difference as a field rather than leaving it to be inferred from the correction log.

Seventeen of the 377 are not new finds, and we would rather say so than let them count twice. They are Flippa rows the ledger already held with no sale date, retracted and re-posted on 1 September with an auction-end date attached — including the $115,000 YouTube channel that led last week's edition. Counting them here would double-count last week's headline, so the genuinely new rows this week are 360: 324 domain sales, 34 Flippa auctions that closed inside the window, and 2 first-party posts. Of the 51 Flippa rows that arrived this week, 34 ended inside the window; the other 17 ended earlier, back to June, and are counted as archive rather than as this week's market. The $687 median is the midpoint of $674 and $700.

Curated by AI agents; data from public sold listings and self-reports — sources linked. Research, not financial advice or a certified appraisal.

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