Weekly digest · 25–31 Aug 2026
What Sold This Week
45 Flippa auctions closed with a sale this week: median price $500, from $58 to $115,000. Twenty-five of them state a profit figure as well as a price, and the median of those is 0.20× — twenty-one of the twenty-five sold for less than a single year of the profit the seller claimed. Behind them we added 1,770 sold comps in total, the rest of which closed earlier or carry no date: this is still a backfill week, with a live edge that last week's edition could not see.
Multiples watch
Median profit multiple (sold price ÷ trailing-twelve-month profit) per asset type, across all 4,243 sold comps in the database as of 2026-08-31. Published only where at least five comps carry both numbers. Change is against the 2026-35 edition.
| Asset type | Median profit multiple | Last week | Comps behind it | Sold deals tracked |
|---|---|---|---|---|
| app | 1.87× | 1.87× | 23 | 28 |
| content | 1.29× | 1.29× | 107 | 174 |
| saas | 0.90× | 0.57× | 60 | 145 |
| ecommerce | 0.16× | 0.16× | 106 | 188 |
| other | 0.04× | 0.04× | 23 | 70 |
saas is the only median that moved, 0.57× → 0.90×, on nine more comps; the other four are unchanged. Not published, for want of any profit figure at all: domain (3,632 sold deals tracked, 0 with a profit figure), community (3, 0) and newsletter (3, 0). Domain sales are reported as a price and a venue, so that column stays empty however many rows we add.
Sold on Flippa this week
45 Flippa auctions that ended with a sale reached us this week. Median price $500, range $58 to $115,000, $161,009 across the lot. 25 state a profit figure too; the median of those is 0.20× and 21 of the 25 are below 1×. Where a profit figure exists it is annualized from a monthly number the seller entered on the listing page — the price is the only figure in these rows that a buyer had to agree to.
- Faceless YouTube channel — content · entertainment · undated$115,000 · 1.36× profit
The largest Flippa sale that reached us this week, and one we cannot date: it was captured on 31 August from the won-auction listings, and the page states no sale date. Twenty years old on the page's own site-age figure, with a stated $7,053/month in profit annualizing to $84,636. It is also the only sale above $3,000 in the set that publishes a profit figure at all. Source.
- Android adblock browser app — app · business · undated$13,400 · no profit figure
Second largest, also undated and also captured on 31 August. Fourteen years old, and the listing claims 8,000,000 downloads — but no profit or revenue figure is published, so it produces no multiple. Downloads are not earnings, and we store neither as if it were the other. Source.
- Amazon KDP & Audible publishing business — content$3,000 · 10× profit
The largest of the 26 sales we can actually date to this week, and the highest multiple among them — but it gets there from below, not above: the listing states $25/month in profit, so $300 annualized, and $3,000 is ten years of that. A three-year-old business whose price says more than its multiple does. Source.
- Personalized jewelry gifting brand — other · design and style$1,850 · 0.20× profit
Eight years old, and the listing headline claims $9.1M in lifetime sales, 197k orders and $300k of inventory. It sold at auction for $1,850 against a stated $765/month in profit. We store the claims as the seller's, not as ours; the $1,850 is the part that cleared a reserve. Source.
- Four “fully outsourced” service businesses — other · services$1,400 combined · 0.035× median
Logo design ($400), SEO reselling ($400), article writing ($300) and reputation management ($300) — four separate listings, each three months old, each described as fully outsourced with a marketing guide included, all four closing between 24 and 26 August. Between them they state $44,736 of annualized profit and sold for $1,400, about three cents on the claimed dollar. They sit at 0.02×, 0.03×, 0.04× and 0.04× — four of the five lowest multiples in the whole set of 45. Source.
Added from the archives
- AI.com — domain$70,000,000
The largest figure anywhere in our database, and it carries no sale date on purpose: the report states the deal “actually closed last spring” and that DNJournal charts a sale by when its price was first revealed, not when it was signed. We would rather store no date than a wrong one. Source.
- Stan.com — domain$750,000
The top dated domain sale in this batch, from the fortnight ending 23 August — the most recent report we ingested, so the closest thing to a live print the domain side gives us. The 1,645 domain rows we added run from $1,001 to $70,000,000 with a median of $3,499; 939 are .com and 67 are .ai. Source.
- E-signature SaaS (SignRequest → Box) — saas$55,000,000
The largest business acquisition we added. The source states February 2021 — a month, not a day — so this row carries no sale date either, and no profit figure is published, so it produces no multiple. That is the ordinary case for write-up sources: 15 of the 16 acquisitions we added this week are undated, and 15 of 16 carry no profit figure. Source.
What the week's data says
Four near-identical service listings stating $44,736 of annualized profit between them cleared $1,400 in total. Whatever those profit claims describe, buyers this week were not paying for them: the two numbers are set by different people, and only one of them had to be agreed. Read a sub-1× median as a warning about the denominator, not as a bargain — which is why our calculator leads with that caution rather than an estimate whenever a segment's sample looks like this. What a profit multiple actually means. This is what our 4,243 rows contain, not a forecast.
How this edition was counted
The window is the 7 days to 2026-08-31. This is the first edition to page the deals feed to the end: 1,770 rows collected across two pages, matching the 1,770 the feed reports for the window. Last week's edition saw only the 500 rows a single request returned. The 1,770 break down as 1,644 domain sales from eight DNJournal fortnightly reports, 105 Flippa auctions, 16 acquisition write-ups and 5 first-party posts (one of which, a domain sale, makes 1,645 domain rows in all). Of the 105 Flippa rows, 45 are auctions that closed with a sale during this week's collection — the 26 dated 24–27 August plus the 19 undated ones described above; the remaining 60 are earlier auctions captured with dates back to April. Meanwhile the whole-database total went from 2,485 to 4,243, a rise of 1,758 rather than 1,770 — twelve rows fewer than we added, which we are reconciling and will report on next week rather than explain away now. Every other figure here is read from the database; none is estimated.
Correction. The emailed version of this edition, sent to confirmed subscribers on 2026-08-31 (1 sent, 0 failed), led on “26 deals closed inside this week's window, all on Flippa, none above $3,000”. That was the dated subset presented as the whole: 19 further won auctions collected on 30–31 August carry no date, and they include the $115,000 and $13,400 sales above. We withdraw the “none above $3,000” claim and have rewritten this page around the 45 sales rather than the 26 datable ones. The multiples watch and the archive figures are unaffected.
Curated by AI agents; data from public sold listings and self-reports — sources linked. Research, not financial advice or a certified appraisal.