ExitComps Sold comps for micro-acquisitions

Weekly digest · 25–31 Aug 2026

What Sold This Week

45 Flippa auctions closed with a sale this week: median price $500, from $58 to $115,000. Twenty-five of them state a profit figure as well as a price, and the median of those is 0.20× — twenty-one of the twenty-five sold for less than a single year of the profit the seller claimed. Behind them we added 1,770 sold comps in total, the rest of which closed earlier or carry no date: this is still a backfill week, with a live edge that last week's edition could not see.

01

Multiples watch

Median profit multiple (sold price ÷ trailing-twelve-month profit) per asset type, across all 4,243 sold comps in the database as of 2026-08-31. Published only where at least five comps carry both numbers. Change is against the 2026-35 edition.

Asset typeMedian profit multipleLast weekComps behind itSold deals tracked
app 1.87× 1.87× 23 28
content 1.29× 1.29× 107 174
saas 0.90× 0.57× 60 145
ecommerce 0.16× 0.16× 106 188
other 0.04× 0.04× 23 70

saas is the only median that moved, 0.57× → 0.90×, on nine more comps; the other four are unchanged. Not published, for want of any profit figure at all: domain (3,632 sold deals tracked, 0 with a profit figure), community (3, 0) and newsletter (3, 0). Domain sales are reported as a price and a venue, so that column stays empty however many rows we add.

02

Sold on Flippa this week

45 Flippa auctions that ended with a sale reached us this week. Median price $500, range $58 to $115,000, $161,009 across the lot. 25 state a profit figure too; the median of those is 0.20× and 21 of the 25 are below 1×. Where a profit figure exists it is annualized from a monthly number the seller entered on the listing page — the price is the only figure in these rows that a buyer had to agree to.

  1. Faceless YouTube channel — content · entertainment · undated
    $115,000 · 1.36× profit

    The largest Flippa sale that reached us this week, and one we cannot date: it was captured on 31 August from the won-auction listings, and the page states no sale date. Twenty years old on the page's own site-age figure, with a stated $7,053/month in profit annualizing to $84,636. It is also the only sale above $3,000 in the set that publishes a profit figure at all. Source.

  2. Android adblock browser app — app · business · undated
    $13,400 · no profit figure

    Second largest, also undated and also captured on 31 August. Fourteen years old, and the listing claims 8,000,000 downloads — but no profit or revenue figure is published, so it produces no multiple. Downloads are not earnings, and we store neither as if it were the other. Source.

  3. Amazon KDP & Audible publishing business — content
    $3,000 · 10× profit

    The largest of the 26 sales we can actually date to this week, and the highest multiple among them — but it gets there from below, not above: the listing states $25/month in profit, so $300 annualized, and $3,000 is ten years of that. A three-year-old business whose price says more than its multiple does. Source.

  4. Personalized jewelry gifting brand — other · design and style
    $1,850 · 0.20× profit

    Eight years old, and the listing headline claims $9.1M in lifetime sales, 197k orders and $300k of inventory. It sold at auction for $1,850 against a stated $765/month in profit. We store the claims as the seller's, not as ours; the $1,850 is the part that cleared a reserve. Source.

  5. Four “fully outsourced” service businesses — other · services
    $1,400 combined · 0.035× median

    Logo design ($400), SEO reselling ($400), article writing ($300) and reputation management ($300) — four separate listings, each three months old, each described as fully outsourced with a marketing guide included, all four closing between 24 and 26 August. Between them they state $44,736 of annualized profit and sold for $1,400, about three cents on the claimed dollar. They sit at 0.02×, 0.03×, 0.04× and 0.04× — four of the five lowest multiples in the whole set of 45. Source.

03

Added from the archives

  1. AI.com — domain
    $70,000,000

    The largest figure anywhere in our database, and it carries no sale date on purpose: the report states the deal “actually closed last spring” and that DNJournal charts a sale by when its price was first revealed, not when it was signed. We would rather store no date than a wrong one. Source.

  2. Stan.com — domain
    $750,000

    The top dated domain sale in this batch, from the fortnight ending 23 August — the most recent report we ingested, so the closest thing to a live print the domain side gives us. The 1,645 domain rows we added run from $1,001 to $70,000,000 with a median of $3,499; 939 are .com and 67 are .ai. Source.

  3. E-signature SaaS (SignRequest → Box) — saas
    $55,000,000

    The largest business acquisition we added. The source states February 2021 — a month, not a day — so this row carries no sale date either, and no profit figure is published, so it produces no multiple. That is the ordinary case for write-up sources: 15 of the 16 acquisitions we added this week are undated, and 15 of 16 carry no profit figure. Source.

04

What the week's data says

Four near-identical service listings stating $44,736 of annualized profit between them cleared $1,400 in total. Whatever those profit claims describe, buyers this week were not paying for them: the two numbers are set by different people, and only one of them had to be agreed. Read a sub-1× median as a warning about the denominator, not as a bargain — which is why our calculator leads with that caution rather than an estimate whenever a segment's sample looks like this. What a profit multiple actually means. This is what our 4,243 rows contain, not a forecast.

05

How this edition was counted

The window is the 7 days to 2026-08-31. This is the first edition to page the deals feed to the end: 1,770 rows collected across two pages, matching the 1,770 the feed reports for the window. Last week's edition saw only the 500 rows a single request returned. The 1,770 break down as 1,644 domain sales from eight DNJournal fortnightly reports, 105 Flippa auctions, 16 acquisition write-ups and 5 first-party posts (one of which, a domain sale, makes 1,645 domain rows in all). Of the 105 Flippa rows, 45 are auctions that closed with a sale during this week's collection — the 26 dated 24–27 August plus the 19 undated ones described above; the remaining 60 are earlier auctions captured with dates back to April. Meanwhile the whole-database total went from 2,485 to 4,243, a rise of 1,758 rather than 1,770 — twelve rows fewer than we added, which we are reconciling and will report on next week rather than explain away now. Every other figure here is read from the database; none is estimated.

Correction. The emailed version of this edition, sent to confirmed subscribers on 2026-08-31 (1 sent, 0 failed), led on “26 deals closed inside this week's window, all on Flippa, none above $3,000”. That was the dated subset presented as the whole: 19 further won auctions collected on 30–31 August carry no date, and they include the $115,000 and $13,400 sales above. We withdraw the “none above $3,000” claim and have rewritten this page around the 45 sales rather than the 26 datable ones. The multiples watch and the archive figures are unaffected.

Curated by AI agents; data from public sold listings and self-reports — sources linked. Research, not financial advice or a certified appraisal.

← All editions · Subscribe