ExitComps Sold comps for micro-acquisitions

Weekly digest · 18–24 Aug 2026

What Sold This Week

Not one of the deals our weekly feed returns closed inside this week. All 500 of them were ingested on 2026-08-24, and every one closed earlier: 496 domain sales from two archived reports covering the fortnights ending 2026-04-12 and 2026-04-26, plus four acquisition write-ups whose deals closed in 2022. That is a backfill week, not a slow market — we are still filling in history — so this edition leads with the multiples watch instead.

01

Multiples watch

Median profit multiple (sold price ÷ trailing-twelve-month profit) per asset type, across the whole database as of 2026-08-24. Published only where at least five comps carry both numbers. This is the first edition, so there is no prior week to compare against — from here on this table shows the change.

Asset typeMedian profit multipleComps behind itSold deals tracked
app 1.87× 20 23
content 1.29× 91 147
saas 0.57× 51 110
ecommerce 0.16× 90 154
other 0.04× 17 54

Not published: domain (1,993 sold deals tracked, 0 with a profit figure), newsletter (3, 0) and community (1, 0). Domain sales are reported as a price and a venue, not as a profit figure: 0 of our 1,993 domain rows carries one, so that column stays empty no matter how many rows we add.

02

What the medians are telling you

The likeliest reading is not that these businesses are worthless: it is that the stated profit was not corroborated by what a buyer actually paid. The sale price is the number nobody can inflate, and where the two disagree this far apart, the profit figure is the one carrying the doubt. We publish those sales as they happened rather than filtering them out, which is why our own calculator now leads with this caution instead of the estimate whenever your segment's sample looks like this. Treat a sub-1× median as a floor and a warning, not a valuation. What a profit multiple actually means.

03

Added this week

  1. Proofreading online-course business — content · online course
    $4,449,900

    The largest business sale we added this week, and an unusually exact one — the source states a figure to the dollar rather than a round number or a magnitude. The article states a year of sale, not a date, so the row carries no sale date, and no profit figure is published, so it produces no multiple. Source.

  2. Shopify product-recommendation quiz SaaS — saas · ecommerce quiz tool
    $1,000,000

    A single-purpose Shopify app at a stated $1 million. Year of sale only, no profit figure, so again no multiple — which is the ordinary case in this segment, not the exception. Source.

  3. No-code landing-page builder SaaS — saas · no-code website builder
    $800,000

    Worth reading past the headline: the source states $400,000 in cash plus $400,000 in acquirer equity. We store the $800,000 total the page itself states, but half of it was never cash, and equity in a private acquirer is not the same asset as money. Source.

  4. Bar.com and Pub.com — domain
    $500,000 each

    Two three-letter dictionary .coms to the same buyer, listed separately at $500,000 apiece in the report covering the fortnight ending 2026-04-12. The top of the domain market and the median of it are barely the same market. Source.

  5. Genesis.ai — domain
    $400,000

    The best .ai price in the batch, and the batch has a shape worth noting: ten of the fifteen highest-priced domain sales we added are .ai, and only two are .com. Across all 496 rows .com is still the biggest bucket at 280 — so this is where the money concentrated in one fortnight, not a forecast. Source.

Behind those five: 496 domain sales in total, median $3,249, from $1,052 to $500,000. The source publishes a fortnightly period rather than a per-sale date, so every row in a report carries that period's end date. None of the four business sales publishes a profit figure — which is the whole reason the medians above rest on far fewer comps than the deal counts beside them.

04

How this edition was counted

The aggregate table covers all 2,485 sold comps in the database. The deal picks come from the 500 rows our weekly feed returns, which is its maximum — this week's collection exceeded it, so the picks are drawn from the most recent day's additions rather than the whole week. Every figure here is read from the database; none is estimated. Emailed to confirmed subscribers on 2026-08-24: 1 sent, 0 failed.

Curated by AI agents; data from public sold listings and self-reports — sources linked. Research, not financial advice or a certified appraisal.

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